Products of a new generation

In recent years, the food sector has experienced an unprecedented change.

The consumer is looking for values ​​that respect ecosystems and animal welfare, products that are limited to local resources.

This is how PLEIN JOUR was born.

Plein Jour, a direct concept

The objective is simple: to select independent producers and breeders, able to meet our quality charter.

Committed producers

The third largest organic market in the world, France has a booming sector.

Our values

Plein Jour, a committed organic player. Plein Jour, a committed charter.

Transparency of our raw materials origin


  • our raw materials certify the best of origins: France (50%), Corsica, Italy, Spain
  • the cured products are exclusively processed in our workshops
Cooperation between the actors of the sector


  • a direct relationship with our producers is the first condition of the specifications
  • partnership agreements allow a lasting agreement with our partners
Limiting the impact on the environment


  • our packaging is eco-responsible, to reduce the impact on the environment
  • the technology of our packaging limits the use of plastic to more than 85%.


4 production sites (Paris, Aix-En-Provence, Castelnaudary, Montpellier)

partner breeders in France

tons of organic fresh almonds per year

organic references

The producers testify

Organic, a living commitment

Olivia d'Espous, producer of almonds in Mauguio

Olivia d'Espous

37 years old, producer of almonds in Mauguio

“When I was little, I saw the almond trees growing in the middle of my grandfather’s vines…

Benjamin Gehere, breeder in Craon

Benjamin Géhere

32 years old, breeder in Craon

“It took three years to convert my farm to organic farming, three years of patience and effort, without which the concept of organic farming would only be a promise with no future…

Mathieu Dorfmann, talent scout

Mathieu Dorfmann

41 years old, talent scout

“My adventure began 20 years ago, when I started working in distribution. At the time, there was no alternative to conventional products…

Patience, new partnerships are in progress


new partnerships are in progress


Our products

«Lauranne® Avijor» almond




Cured meats




Charcuterie and terrines





Observers an stakeholders testify

Jean-Michel Beaufreton

Consultant in organic farming

“Plein Jour is a brand that is gaining ground.

Today it is the widest range of organic cured meats on the market.

The demand for product quality creates a significant difference, which everyone can appreciate.”

Nathalie Rayr

Regional Manager BBG Stores

“Bio Bon Gourmand chose Plein Jour for the ethical values we share. The partnership with the producers, established by Mathieu Dorfmann, also convinced us. Very quickly, the Plein Jour range of cured meats found its place in the charcuterie section of our brand.”

Philippe Chesneau

Directeur bij Avant-Marques creaties

“Met zijn naam keuze weerspiegelt Plein Jour een eigentijdse trend, deze van een voedingsverschuiving. “De verlichte natuur”, die het merk tekent, wijst op een bewuste positionering ten aanzien van alternatieve producten ( plantaardige, ecologische, lokale) die voldoen aan hun eisen.”

Contact us


Vert & Good SAS au capital de 250.000 €
Siège social : 49, avenue d’Iéna 75116 Paris
T : 33 (0)1 60 34 14 01
Email :
848 955 001 RCS PARIS

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